Link building can be the most stressing and frustrating thing to do for small companies or individuals who are not informed on how to go about it. This is because for businesses and people who are trying to advertise their websites there are always bigger and better competitors who are well versed on how to go around the process thus they always get the publicity that other companies yearn for. However, creating a deep linking depth is not a hard task and companies or individuals should just learn how to do it well and they will have a huge traffic viewing their sites and thus give their products a huge boost.

A company should have their brand name as their anchor text to interviews, blogs, articles and other web directory listings that internet users view every day. This helps the companies to increase their search volume because users are able to view them more often. They are also able to get new link sites and improve their home page visibility to their potential clients.

There are methods that web sites can use and be guaranteed to create strong links. They include;

Link bait – this is where the website develops a high quality content that will attract other websites and people who will want to link to the companies site. The company should build highly educational and entertaining content that will be irresistible to view by internet users thus they will be guaranteed that their website will be popular.

Link magnetism – this is where a company develops high quality content that addresses what the market needs desperately but have not been able to find anywhere else, the company discusses this issue and provides a solution to it but for those only linked to their website. This attracts a huge crowd of viewers who will want to be linked to this website so that they may get the solution. This is a very effective way to ensure that a company’s website will always have viewers and other sites especially blogs, Q&A sites, forums, and other sites for online discussions will want to be linked to it. The page can also be linked to guest blogs, press articles and guest interviews that are most likely to get audience.

Dead link building – this is where a company looks for missing content or broken links by other companies that they are related to and links their site to it. A company should have quality content such that when customers link to it they do not go back to the previous page because they find what they are looking for in the new site. This is a successfully way to build deep links for a company at any time without experiencing any form of difficulties.

Relationship building – this is another guaranteed way for a company to build strong links; the company links itself to other similar websites of companies with similar interests, they build a good relationship that enables it to grow business wise as well as absorb the clients of the other similar companies.

In India, trend for localized search engine is gaining weight as many companies like Asklaila, Burrp and Webaroo have offered local engines to make local searches like ‘open air’ restaurant in Bangalore, realistic. These local searches can share a huge chunk of 100 crores searches which are made per month in India.

One such company that can compete with area of local search with big players like Google, Yahoo and Microsoft is Asklaila.com run by Shriram Adukoori, the ex-country head of Microsoft Network India and South Asia and Former Microsoft employee Kiran Konduri. In respect of local searches youth prefer Internet to yellow pages where local search engines for searches. In United States 60 percent of $25 billion search industry is local search.

Yahoo! launched new universal search options earlier code named as Panama on 2nd October of this month. In new Yahoo! search there are options for different types of content search that is automatically done by search engine crawlers. Now one can view embedded video, photos from yahoo’s extensive Flicker collection.

And this time even yahoo results are customized according to specific type of searches as exclusive for celebrities, musical artists and news. The other unique feature in this universal search version is use of a drop-down box called search assist appears as users types various spelling fixes and search suggestions on the basis of typed matter.

Though, these facilities are also provided by other search engines too but yahoo has presented it smartly. In the search, relevant information from the Yahoo’s upcoming event site upcoming.org for local events related to search is provided. New universal Search option also features information from Yahoo Answers.  As market analysts are happy about these features and hopes it would make Google to think over strategies, at least once. Check it out, yourself, at Yahoo!

Webexperience! (The directory with ultra-strict admission policies) completed two years on the 15th of April. We wish the site a very happy birthday and hope that it continues to grow as a valuable reference source as a well populated directory. Webexperience! is running a special offer till Tuesday night and where submissions are 50% off, not a bad deal at all for getting valuable links from a PR6 site. Bloggers who write about Webexperience! are actually getting two free listings on the directory.

The big event that I had worked for so hard with my colleagues went off smoothly; in fact it was super duper. No, am not blowing my own trumpet, check what Saptarshi has to say about it. The stars of the show held at Hotel Clarks Inn were of course Andy Hagans and Rich McIver. They held forth on SEO, Link Building, and Link Baiting techniques and the sixty odd lucky guys who attended the show were held in thrall.

The learning was great, the discussions yielded a lot on the subjects, thoughts, notes, and contact numbers were exchanged. The event was a great opportunity for SEO enthusiasts to learn about their craft and build relationships. Lest you think, it was all work let me tell you that there was a lot of play as well. A cocktail party with peppy Bollywood tunes had everybody in the mood for some dancing; Andy made a good fist of shaking a leg and Rich commandeered the mike and let us have his rendition of Hotel California.

The latest news is that am playing host to Andy and Rich and we are off to see the Taj Mahal, will keep you guys posted and add pics as well.

Google Dance is upon us once again, the time when nail cutter sales fall down and because the teeth take over. Why does this happen, because when Google dances, with its frenzied steps it rearranges where your site’s PR stands on the World Wide Web, which is Google’s dance floor. It seems though that there is activity only in one data center of Google. You can check for yourself at http://www.digpagerank.com or see here http://www.digpagerank.com/index.php?url=www.bollywood-stars.net&dc=18. If you see anything different, let me know. I am seeing changes in specifically this google datacenter only 216.239.51.19 .

So, if you’re PR goes up, you dance with Google, if stays steady you breathe easy, and if for any reason it goes down you head for an anti-depressant… no don’t do that, its just a silly rank which admittedly has some value in getting traffic but is not the end of the world. So chill and knuckle down to plan how you intend to wrest your PR back from the clutches of Google. I can help you do that, especially beginners who were at zilch three months back, have not improved their site’s PR now, and will probably stay that way even when the next update happens.

I am quite excited and wanna share my excitement with you, I know this is not breaking news (Delhi Seo Meet) but I am going to write about it anyway.

You see, we are going to host the second SEO meet in Delhi on 31st March 2007. It will be on a much larger scale than the first where there will be much more information sharing and idea generation. The SEO industry in India is a fledgling and we need to do everything we can to ensure the growth and development of this valuable means of self-employment for Indian youth.

So, if you are into SEO or even if you are plain interested in the subject, book your tickets to Delhi right now, because it is going to be one jam-packed, power-packed session on SEO on the 31st. What makes me so sure? Ah, I forgot to tell you… It’s going to be a certified hit that will guarantee spawn many more fruitful conferences because of three reasons – Andy Hagans, Rich McIver, and Brian Thibault.

These three big daddies of SEO and link building are going to be there and share their insights on the subjects with us.

For booking and enquiries please contact me.

I am going to be there for sure, hope to see you there.

Neil Patel moved from London to California in 1998 and has since then established a name for himself in the SEO circles. His ventures Pronet and Crazy Egg have been well-received. I thought his next step would be to try and become the king, (if not the king then at least duke, earl, etc) in the SEO kingdom. But it looks like our Neil fancies himself as a princess.

What is this about – a new age stress busting therapy, a crusade for gender equality or is Neil desperate for attention. Hmmm…Neil = Princess, wonder how this will impact Google’s equity when people search for “Princess” and Neil’s slender smiling visage shows up.

ReviewMe Roy, the mascot of www.reviewme.com, the SEO expert Andy Hagans had a splash at PUBCON in Las Vegas. Life does not get better for mascots of services that have just about kicked off. ReviewMe Roy got to rub shoulders with the who’s who of the web world, struck a pose with Todd Maliocat, Andy Hagans, Aaron Wall, Rand Fishkin, Brian Thibault, Nakul Goyal and Shoemoney among others.  And hey!! He got himself snapped with a Google banner in the background; is that smart promotion or what.

Speaking of promotions, ReviewMe Roy was there at PUBCON along with Andy Hagans to promote www.reviewme.com. This is a newly launched service that aims to bring together businesses and blog owners. Businesses and website owners can select blogs registered with ReviewMe for a review on their service. The bloggers get paid for their reviews (which, by the way, are totally honest and the post carrying the review mentions that this is a paid post). Of course, there isn’t any altruism involved; ReviewMe keeps a cut of the advertiser’s payment. It is 50% of what is paid by the advertiser.